Five secrets to building a successful social media network
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Why Social Media?
Detroit, Michigan, based Synectics Media supports your company by answering the questions you have about social media and how it can benefit your business.
Business owners understand that networking and referrals are an important part of growing a company.
Social media extends your network to a new level. The social web is not about putting on the hard sell to people who follow you, it's about educating them on how to refer you better. Online social networking helps to build your reputation, expands your reach and builds relationships that can be reinforced in the offline world.
Why social media? Engaging in social media can add to your bottom line.
Can social media hurt your company?
New clients often tell us they have heard social media can be harmful to their company and therefore they avoid it. The reality is avoiding social media can be harmful. If a conversation about your company is going to take place, wouldn't you rather be the host?
Social media is like public relations. It is about building and protecting your brand through the use of media. If a series of damaging newspaper articles is printed about your business, doing nothing is a bad idea. The same is true with social media. Being a part of the online conversation can support and shape your message to the world.
Many large brands don't actively participate in social media, but they do listen to the conversations. Social media contains the latest information about your industry, trends and consumer opinion. Much of this information is actionable and can offer a competitive advantage when acted upon quickly.
Geo-location and Social Media
Business smart phones are growing in popularity at an incredible rate. Every day consumers consult their phones for information on where to have lunch, how to find the nearest retail store, the best-priced gas, or the hottest new nightclub.
The real question is: With all the information out there, how do consumers make their decisions? Social media plays a major role. Reviews, status updates, and tweets all play a part in the decision- making process. It is important to know where people are checking in, reading reviews, and sharing information about your business. A qualified firm such as Synectics Media knows where to look and what to do to keep your information current and the conversation positive.